In a recent interview with Dealflower, Brandplane’s CEO, Marta Basso, shared her vision for transforming today's marketing landscape:

‍Global companies waste $611 billion every year on ineffective marketing strategies. At Brandplane, we're changing this.

What is Brandplane?

Brandplane is a web-based AI marketing platform, a software you access directly from your browser. It’s designed to reduce time, stress, and resources in general (including costs) used by marketing departments and companies in their processes.  

We want to improve the lives of millions of marketers worldwide and also help small-medium businesses who don’t have the skillset to embrace overcomplicated Martech software.

How was Brandplane born?

Initially, Brandplane had a different name. Then, one day, while taking a shower I saw my airplane tattoo and thought 'Brandplane!'. Yes, it actually happened like that.

Brandplane stems from the combined experience of Marta, who has almost 10 years of experience in the media world, the 20-year experience of our CTO, Emanuele, and our team of multipotentialites who helped shape a holistic view and a software that hits all the sweet spots. Together, we built a real solution that solves some alarming inefficiencies in marketing and content management process.  

What services does Brandplane offer?

Think of Brandplane as a companion that helps you streamline your marketing efforts.

From creating a solid strategy based on your desired outcomes and identifying the platforms most suitable for your niche, to writing content in the tone of voice that will resonate with your audience or even creating graphics that will immediately get your reader’s attention - we got you covered! Creating, managing, organising, adapting and distributing your content across platforms has never been easier.

We are also well aware that marketing budgets may differ, which is why we offer a variety of options, starting from subscription-based fully automated services within the platform (with subscriptions ranging from one month to a year), to Enterprise plans for larger organisations.

And in contrast to other alternatives, we pride ourselves on the excellent customer support and individual approach we can offer to each unique customer, regardless of their sector or industry.

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Who is Brandplane for?

We can answer this simply by saying – everyone that is responsible for marketing at their business.

Truth is, every marketer or person involved in digital/content marketing uses generative AI.
So, while the overarching answer is “Brandplane is for marketeers”, we would actually like to emphasise that it’s for everyone who cares about the privacy and governance of the sensitive data they might be processing. Using GenAI is one thing, but it’s imperative to know how to correctly use it and how to govern it.  

Professionals from all industries – may it be marketing pros at large corporates or small and medium business owners looking to expand their reach through digital marketing – are, most of the times, either not proficient enough in prompting or they rely on a uniform marketing formula such as a book full of prompts. However, this strategy is not going to fit every person, every business or every agency in the world. And to be fair, it may have the exactly opposite effect when used incorrectly.

But this is where Brandplane comes in: we make marketing more accessible and less time-consuming, and we help you focus on what really matters (while keeping your data private).

Why choose Brandplane?

GenAI is emerging trend with a lot of micro-SaaS solutions and chat bots that just add yet another process and yet another fee.  

Our goal is to help over 26 million companies worldwide stop wasting money, time, and talent (that's because unmotivated people who waste time on stressful tasks tend to leave) by improving their marketing and content-creation processes, within a single solution.

We also focus on privacy, which many alternatives don't prioritise – perhaps because they are not based in Europe, or simply because they are not interested. But for companies, and even more so for larger companies, it's a crucial aspect when evaluating an external supplier.

Last, but not least, because we need to move away from the idea of marketing as isolated pieces such as a social media post or content strategy.  

‍Marketing isn't a single company department, it's a process embracing the whole company. So we need to start thinking about it less as a product output and more as an industrial process automation.

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